Front — Bailee Christmas Portfolio

Senior Brand Designer for Front
Brand Design, Product Launches, Video Editorial, Paid Ads, and Brand Campaigns

BYOA Pre-Announcement Film
A teaser for “BYOA: Front’s open platform for custom and external agents,” created to build excitement for Front’s launch and drive waitlist sign-ups. This was featured within a landing page, and beat our sign-up goal by more than 10x on day one (11k sign ups).

Opening scene of the BYOA film

Scene one (of three) product features as part of the BYOA film

Creative lead: Bailee Christmas (creative direction, concept, music, and storyboards)
Custom agents: Patrick Moriarty 
Product design: Emma Bories
Motion: Stina Wahlen

Product Visual Style and Library
When I joined Front, I noticed our product visuals were inconsistent and busy, and as a result, made the product hard to understand, especially top of funnel. As a solution, I worked with PMM and product design to defined a new visual style, and built a library of assets so designers and cross-functional partners could create clear, consistent visuals quickly.

3 new styles

Literal UI: The full product with preserved fidelity. Best for pitch and onboarding docs.
Cropped UI: Zoomed in on one feature for focus. Best for web.
Concept UI: Simplified components that explain an idea. Best for product launches.

Product visual use cases

Concept UI for paid ads
Creative: Bailee Christmas
Motion: Stina Wahlen

Cropped UI for custom agent product feature on marketing website
Product visual design: Bailee Christmas
Web design: Luka Illic

Mix of literal, cropped, and concept UI for Autopilot product launch
Creative: Bailee Christmas
Motion: Stina Wahlen

Untangled Ops
A video series interviewing operations leaders about the “coordination tax,” the hidden cost of coordinating complex workflows, and a follow-up to Front’s research report. Each guest plays snake while being interviewed, a playful twist that keeps the conversation natural. Live for a couple of months and still gaining viewership.

Episode trailer (YouTube)
Creative lead: Bailee Christmas (concept, storyboards, and identity design to scale across surfaces)
Series and content lead: Andrea Lean
Design support: Patrick Moriarty and Andrea Gill
Video editing and motion design: Devon Moodley and Stina Wahlen

Fuzzco (Studio) partnership

Open Platform Brand Campaign (CTV)

Open Platform Brand Campaign (display ad)

Collaboration with Fuzzco. Concept, design, and production by Fuzzco.
I worked with Fuzzco as part of Front’s in-house alignment team, and together we chose the creative direction from the concepts Fuzzco presented. My role was to give feedback on which direction to pursue and how to sharpen the narrative so it stayed aligned with Front’s brand and product strategy.

Studio: Fuzzco
Front Brand Stuio: Adam Risman, Bailee Christmas, and Patrick Moriarty